A brochure is your brand at a glance. From traditional tri-fold brochures to full length pamphlets and rack cards, they are promotional documents used to introduce you and provide important information to new customers in a short amount of time. They’re like individual salesmen, but on paper!
Why are they important?
- Brochures introduce new customers to you. With clever designs and well-thought content structure, you can share your inspiring story easily to potential clients.
- They explain your products and services in a simple format that’s easy to digest.
- They’re tangible, meaning the potential to close a sale is ongoing even after you leave the convention or office floor.
- They provide all the pertinent contact information your customers need to get started with services right away.